Find a retailer

The best place to start looking for a new bike is your local bike shop. They will listen to your needs and provide you with some options within your budget. Insist on test riding the bike so that you feel comfortable and at ease.

Specialist cycle retailers and workshops throughout the UK offer a choice of quality products, specialist skills and advice to meet all of your needs. Unlike national chains, specialist cycle retailers are owner run and managed with a real passion for cycling running throughout their businesses, delivering true consumer choice, service and knowledge.

Use the find a retailer tool below to locate your nearest Ride it away cycle finance retailer.

Once you’ve found a participating shop, you will need to go in-store or contact them directly to apply for finance.

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Cycles UK, Norwich, Norfolk

Cycles UK

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Pilch Sports (Lower Ground Floor)
15 - 17 London Street


Telephone: 01603 624 253

Cycles UK is a chain with 17 shops to date. We major in excellent customer service, with a very wide choice of cycles, including MTB, road, BMX, trials and hybrids

Key Services

Cycle to Work

Female Friendly Bike Shop

Brands stocked

Cycles Brands


Marin Mezzo Wilier

How to find us

Directions to this business

1.31267 52.6228

Opening hours

Monday:09:00 – 17:30
Tuesday:09:30 – 17:30
Wednesday:09:00 – 17:30
Thursday:09:00 – 17:30
Friday:09:00 – 17:30
Saturday:09:00 – 18:00
Sunday:10:30 – 16:30