Find a retailer

The best place to start looking for a new bike is your local bike shop. They will listen to your needs and provide you with some options within your budget. Insist on test riding the bike so that you feel comfortable and at ease.

Specialist cycle retailers and workshops throughout the UK offer a choice of quality products, specialist skills and advice to meet all of your needs. Unlike national chains, specialist cycle retailers are owner run and managed with a real passion for cycling running throughout their businesses, delivering true consumer choice, service and knowledge.

Use the find a retailer tool below to locate your nearest Ride it away cycle finance retailer.

Once you’ve found a participating shop, you will need to go in-store or contact them directly to apply for finance.

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Cyclist Discount Centre, Stoke-on-Trent, Staffordshire

Cyclist Discount Centre

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Davenport Street


Telephone: 01782 822 988
Fax: 01782 822 988

We are dedicated to offering the best service possible and offering a good selection of products to our customers. We have been trading for over 20 years and specialise in cycles of up to GBP 2000.00.

Key Services

ActSmart Member

CyTech logo

Brands stocked

Cycles Brands


Avenir Clarks Crud Diamondback DMR Extra FSA Jagwire Kenda KMC Madison Magnum Mavic Maxxis Met Michelin Moore Large Muc Off On Guard Onza Outer Edge Outland Park Tool Peruzzo Pro-Bike Raleigh Roval Schawlbe Shimano Sigma Six Six One Slime Squire SRAM System Ex Tektro Thule Topeak Trailgators Truvativ Uvex WeThePeople


Barracuda Bumper Butler Cannondale Charge Bikes Claud Butler Cube Dahon Diamondback Forme GT Mongoose Onza Probike Python Raleigh Roux WeThePeople


GT Raleigh



How to find us

Directions to this business

-2.21152 53.0474

Opening hours

Monday:09:30 – 18:00
Tuesday:09:30 – 18:00
Wednesday:09:30 – 18:00
Thursday:09:30 – 18:00
Friday:09:30 – 18:00
Saturday:09:30 – 18:00
Sunday:11:00 – 16:00