Find a retailer

The best place to start looking for a new bike is your local bike shop. They will listen to your needs and provide you with some options within your budget. Insist on test riding the bike so that you feel comfortable and at ease.

Specialist cycle retailers and workshops throughout the UK offer a choice of quality products, specialist skills and advice to meet all of your needs. Unlike national chains, specialist cycle retailers are owner run and managed with a real passion for cycling running throughout their businesses, delivering true consumer choice, service and knowledge.

Use the find a retailer tool below to locate your nearest Ride it away cycle finance retailer.

Once you’ve found a participating shop, you will need to go in-store or contact them directly to apply for finance.

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Swinnerton Cycles Ltd, Fenton, Staffordshire

Swinnerton Cycles Ltd

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67 - 75 Victoria Road

Telephone: 01782 747 782

- Specialists in Road, MTB, Touring and indoor cycling
- Ladies clothing dept
- Large online shop
- Bike Fit
- Wheel Building
- Frame Renovations
- Frame Re-Sprays
- Suspension Servicing
- Shimano service centre
- Shimano Di2 Tech Centre
- Established over 100 years

Key Services

ActSmart Member

CyTech logo

Cycle to Work

Local Bike Shop Day

Electric Bikes

Brands stocked

Cycles Brands


Abus Altura Avid Basil Bell Blackburn Bloc BodyFit Bontrager Brooks Camelbak Campagnolo Cane Creek Carradice Cateye Chariot Chris King Cinelli Clarks Continental DT Swiss Electron Elite Ergon Evoc Fast Forward Fat Spanner Fenwicks Finish Line Fisher fizi:k Garmin Giant Giro Goldtec GoPro GT 85 Hamax Hollywood Hope Hutchinson Hydrapak Impac Innovations Kryptonite Lazer Lezyne Light & Motion Lightweight Lizard Skins Look Lupine M:Part Madison Masterlock Mavic Maxxis Michelin Minoura MKS Mule Bar Nimrod Nutrak Panaracer Park Tool Pendle Power Bar Profile Design Raleigh Respro Ritchey Rockshox Rohloff Rolf Prima San Marco Sapim Schwalbe Science In Sport Selle Italia Shimano SKS Slime Smart Lights Sportourer SRAM Stronglight Sturmey Archer Tacx TF2 Thomson Thule Tifosi Time Topeak Torq Trek Truflo USE Vittoria Weldtite Zipp


Cinelli Colnago Cotic Early Rider Frog Genesis Giant Rapide Ridgeback Ridley Saracen Tifosi Trek Zoom Bikes


Altura Bontrager Campagnolo Castelli Cinelli Giro Lazer Madison Mavic Pearl Izumi Santini SealSkinz Shimano

Electric Bikes

Giant Trek

How to find us

Directions to this business

-2.16143 53.0017

Opening hours

Monday:09:00 – 17:00
Tuesday:09:00 – 17:00
Wednesday:09:00 – 17:00
Thursday:09:00 – 17:00
Friday:09:00 – 17:00