Find a retailer

The best place to start looking for a new bike is your local bike shop. They will listen to your needs and provide you with some options within your budget. Insist on test riding the bike so that you feel comfortable and at ease.

Specialist cycle retailers and workshops throughout the UK offer a choice of quality products, specialist skills and advice to meet all of your needs. Unlike national chains, specialist cycle retailers are owner run and managed with a real passion for cycling running throughout their businesses, delivering true consumer choice, service and knowledge.

Use the find a retailer tool below to locate your nearest Ride it away cycle finance retailer.

Once you’ve found a participating shop, you will need to go in-store or contact them directly to apply for finance.

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The Bike Company, Windsor, Berkshire

The Bike Company

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Trinity Yard
59 St. Leonard's Road


Telephone: 01753 751 007

We are an independent cycling specialist based in Windsor, Berkshire since 2006. We sell a wide range of new cycles from your 1st balance bike, kidís ranges, mountain, hybrid & road bikes up to high end bikes for competitive use. We also offer leisure & road bikes for hire daily or longer term if required. Our mechanics have combined experience of over 60 years repairing & building bikes, making our workshop services excellent and our teaching courses great value. We have a fully trained bike fitter with a Masters in Sports Science and a passion for road cycling. Our team have many years of experience in a wide variety of cycling disciplines enabling us to relate to riding requirements of most people that visit our store.

Key Services

ActSmart Member

CyTech logo

Cycle hire

Cycle to Work

Demo bikes

Female Friendly Bike Shop

Electric Bikes

Brands stocked

Cycles Brands


Altura Avid Baby OK Blackburn Bontrager Brooks Camelbak Cateye Clarks Continental Crank Bros Crud Cycleops Deda Dedaccai DT Swiss Elite Ergon Evoc Extra Fast Forward Finish Line fizi:k Fulcrum Garmin Giro GoPro GT 85 High 5 Hope KMC Kryptonite Lazer Lezyne Lizard Skins Look M:Part Madison Marin Mavic Muc Off Park Tool Profile Design Raleigh Ritchey Schawlbe Science In Sport Scott SealSkinz Selle Italia Shimano Speedplay SRAM Sturmey Archer Thomson Topeak Vittoria Zipp


Cervelo Diamondback Frog Genesis Marin Pashley Raleigh Ridgeback Scott Tern Whyte Wilier


Endura Giro Madison Marin Raleigh Shimano

Electric Bikes

Raleigh Trek Whyte



How to find us

Directions to this business

-0.61256 51.478

Opening hours

Monday:09:00 – 18:00
Tuesday:09:00 – 18:00
Wednesday:09:00 – 18:00
Thursday:09:00 – 18:00
Friday:09:00 – 18:00
Saturday:09:00 – 18:00
Sunday:10:00 – 17:00