Helping you to support sporting excellence

Does your child have what it takes to become an elite athlete? Unfortunately, racing is tough on equipment and many children displaying prodigious talent in cycling struggle to get their hands on the gear necessary to perform at their best and ultimately, to progress in the sport.

Even the most supportive parents can struggle to support their child’s cycling habit. Ride it away allows parents to spread the cost of leading edge equipment, allowing their children to achieve their true sporting potential, without breaking the bank!

Young mountain biker descending UK singletrack