What is Prudential RideLondon?
It is the world’s greatest festival of cycling.
Prudential RideLondon 46 is one of three sportives, designed to challenge all cyclists.
Prevent Breast Cancer has been appointed the first ever Charity of the Year for the 46 event taking place on Saturday 3rd to Sunday 4th of August.
Who is Prevent Breast Cancer?
Prevent Breast Cancer is the only UK charity dedicated to the prediction and prevention of breast cancer. This charity funds research into the different factors increasing the risk of breast cancer, a disease that affect one in nine women in the UK in their lifetime.
Event Director of Prudential RideLondon, Hugh Brasher said:
“We are delighted to be working with Prevent Breast Cancer as the first Charity of the Year for the Prudential RideLondon-Surrey 46. We look forward to helping the charity maximise fundraising and raising awareness of the great work that Prevent Breast Cancer does.”
Among the many cyclists looking to take part in this event to raise money for Prevent Breast Cancer is the BBC journalist and former GB para-cyclist Sally Hurst.
Sally Hurst said:
“I’m a keen cyclist and a huge supporter of Prevent Breast Cancer, so taking part in this ride for the charity was a no-brainer. Training for the ride will be a great way to keep active and is a unique chance to take to London’s streets with no traffic. It gives those who have been affected by the disease an incentive to get on their bikes and help raise awareness. And, of course, raise money to pay for vital research, while enjoying themselves in the process.
Being diagnosed with breast cancer just 12 years after losing my leg to bone cancer was absolutely devastating and I had some very dark days. I’m one of the lucky ones, but no one should ever have to hear those words ‘I’m sorry, it’s cancer’ which is why prevention is so important, and why I’m taking part in this ride – to empower and encourage those affected – to do something positive.”
So call on your friends and family to sign up and ride in aid of the charity.
Anyone interested please enter the ballot here.
If you’d like to fundraise specifically for Prevent Breast Cancer, click here for more information.
Any more information, visit www.preventbreastcancer.org.uk.