The bicycle is by far the most efficient method of human transportation. It also improves the health of its rider, reduces congestion on our roads, and directly combats climate change.

“A simple solution to a complex problem”

With the Earth’s quickly increasing population and the growing scarcity of fossil fuels, the bicycle is destined to play an ever-increasing role in the plight of our species.

The bicycle has the unique ability to bring us together or to allow us to escape; it is used the world over for transport, for leisure and for sport. The bicycle allows your grandparents to stay mobile and active within their community and allows your children their first taste of freedom. It is, without question, one of the greatest human inventions.

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